Both Twitter and Overstock just rebranded. Will it work?

A look at why companies rebrand and whether this summer's big rebranding efforts will be successful.

Retail's Future Might Be Too Early

Stores with no checkout lanes or lines are here. And people aren't using them.

AI has a water problem

AI companies need more water to cool data centers. But freshwater is becoming more scarce.

Clueless in New York (Times)

The New York Times has no idea how to run a sports business

Sovereign wealth funds are just getting started in sports

Saudi Arabia Owns Professional Golf Now

The PGA Couldn't Handle the Money Cannon