Both Twitter and Overstock just rebranded. Will it work?

A look at why companies rebrand and whether this summer's big rebranding efforts will be successful.

Author

Vin Narayanan
August 14, 2023

Will Twitter's rebranding as X work? What about Overstock’s decision to rebrand as Bed Bath & Beyond? And why do companies rebrand in the first place (Hint: It's not always about the customer)?

Andy and I discuss all that and more in this week's Business Intersections podcast. Watch for the business insights. Stay to see if Andy loses a bet mid-podcast!