Saudi Arabia Owns Professional Golf Now

The Public Investment Fund is Saudi Arabia’s sovereign wealth fund. It’s one of the biggest money cannons around. It’s one of the largest investors in Softbank which plays in the startup space on a scale few can compete with. It invests massive amounts of money into startups giving them a edge that most competitors can’t compete with.

The PGA tour found out the hard way that competing with a money cannon (the PIF backed LIV Golf) requires skill, tenacity and sharp business acumen. As Andy and I discuss in our latest episode of Business Intersections, the PGA Tour displayed none of those traits. And now, no matter what the PGA tells you, the government of Saudi Arabia owns professional golf.

Hope you enjoy the video.

— Vin